Relationship Quality and E-Loyalty towards Online Travel Agency (OTA): Social Exchange Theory Perspective
نویسندگان
چکیده
منابع مشابه
Customer satisfaction with and loyalty towards online travel products: a transaction cost economics perspective
This study examines the usefulness of the theory of transaction cost economics (TCE) for the online travel market and investigates customer satisfaction and loyalty with the transaction cost over the Internet taken into account. Using structural equation modelling (SEM), the authors identify the relationships among the antecedents (uncertainty, personal security and buying frequency), the media...
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ژورنال
عنوان ژورنال: Jurnal Pengurusan
سال: 2020
ISSN: 0127-2713
DOI: 10.17576/pengurusan-2020-58-04